Direction Apparel

Direction Apparel, located on Harborview Drive, offers a range of clothing and gifts designed to celebrate the Pacific Northwest. Their selection includes hats, hoodies, beanies, bags, keychains, patches, shirts, and stickers. Many items feature local sayings, locations, and symbols, allowing customers to show their regional pride.

The brand designs and produces its apparel in Gig Harbor, Washington. The retail shop, which opened in July 2023, is located a few miles from their warehouse where items are created. Direction Apparel also supports other local vendors and artists in their store, and donates gear to various local charities.

Michele Jaeger, who has been involved in retail since 2005, founded Direction Apparel in May 2020 as a wholesale company before opening the retail location. The store is often associated with its sister shop, Tickled Pink, which also offers gifts and apparel at a nearby waterfront address.

Direction Apparel focuses on a Pacific Northwest lifestyle, with products suitable for outdoor adventure. The store is open Monday through Saturday from 10 AM to 6 PM, and Sunday from 10 AM to 5 PM.